Last month, a colleague challenged everyone in the company to undertake a single-use plastic free month. As someone who works in sustainability, I thought I’d smash it. Wrong! I knew I was in trouble when I sat down at a café with friends and was greeted by the single largest straw I’ve ever seen!
Earlier this week, I visited a landfill processing facility. This particular site processed 10% of Sydney’s municipal waste (the waste from your bins at home), and the size of the mound from just one day’s worth of waste was astronomical. The company was doing their best to pull anything of value out of the system (think aluminium cans). What remained was a consistent stream of plastic bags falling off a conveyor belt into a pile the size of a 5 story building, with trucks constantly doing their best to keep up with the river of waste.
I wish I could show you, and I wish that any of the photos that you’ve seen do it justice.
These two separate events have had a profound impact on my understanding of our plastic addiction. I’ve been confronted with the reality of those little everyday ‘she’ll be right’ purchasing decisions. It’s the spinach leaves in their plastic bag or the mince in its plastic tray. These everyday purchases are scaling up to a massive problem.
Retailers
There are retailers who have identified that plastic waste is a problem, and understand that consumer sentiment towards waste has shifted. If their value is aligned with those of their customers, they can increase their income. Franchisers like Boost Juice and Soul Origin are tapping into this market and are now selling branded re-usable cups.
Property teams
Burwood Brickworks, Frasers Property Australia’s retail centre which is targeting the Living Building Challenge, is taking this one step further. They’re working with all retailers (that’s everyone from the cinema to the takeaway shop to the nail salon) to not have any plastic waste on site! This is an enormous challenge, but you can keep posted on their progress here.
Another opportunity for property teams is to include requirements around reducing plastic in your tenant’s leases. The Better Building Partnerships Best Practice Leasing Guidelines are a fantastic resource for property teams, and CitySwitch provides great resources for tenants.
Your dollar is your vote
At the end of the day, companies change their approach based on consumer demand. If we all commit to purchasing plastic-free products, and waste is in our everyday discussion, then retailers do take note. Set yourself the challenge to remove all single-use plastic from your world for a month, and see what you learn.